Sephora launches global push against appearance-based discrimination
Sephora has introduced Project Hearts Not Hate, its first global corporate initiative, ahead of World Mental Health Day on October 10. Developed in collaboration with Bully Zero, an Australian anti-bullying nonprofit, the effort targets appearance-based discrimination—a widespread issue according to new research. The study, commissioned by Sephora and conducted by Ipsos among 20,001 adults across 10 countries, shows that 70% of adults worldwide have experienced discrimination or judgement because of their appearance, with 85% of those aged 18 to 24 reporting such encounters.
The data highlights how deeply rooted appearance bias remains, even in industries like beauty that claim to champion self-expression. Among Australian participants, 41% identified body type, weight, and size as the most common triggers for discrimination. Globally, 76% of those who had experienced appearance-based discrimination reported changing or restricting aspects of their everyday lives, including avoiding certain people, places, and social situations.
Sephora’s response extends beyond awareness campaigns. The company will launch the H.E.A.R.T.S. training program in partnership with Right To Be, a global nonprofit focused on combating appearance-based harassment. The initiative will equip employees and community members with skills to recognize, intervene in, and support victims of such bias. Training is scheduled to begin globally in 2027.
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The program will offer tools for schools, workplaces, and public spaces to support inclusive environments.
To mark World Mental Health Day, Sephora will donate $1.50 from every Sephora Collection product sold on October 9 and 10 to Bully Zero and other local organizations combating appearance-based discrimination. The donation aligns with Sephora’s broader mission to challenge harmful social norms through its platform.
