Category: Trend Watch

Consumer Healthcare Brands Shift to FMCG Marketing Tactics

Consumer Healthcare Brands Shift to FMCG Marketing Tactics

By Fitri Anggraini October 6, 2026
Consumer healthcare brands may shift to FMCG marketing tactics to connect with shoppers seeking non-prescription remedies.
Ella Bright Debuts Dark Espresso Hair at VMA

Ella Bright Debuts Dark Espresso Hair at VMA

By Alia Kamal September 28, 2026
The 2026 MTV Video Music Awards marked a bold hair transformation for actress Ella Bright, who stepped onto the red carpet with a new seasonal color that.
K-beauty awards highlight affordable, accessible standouts

K-beauty awards highlight affordable, accessible standouts

By Natalie Cooper September 25, 2026
The 2026 K-beauty awards spotlight 11 standout products under $40, blending effectiveness, transparency, and accessibility for everyday consumers.
Kim Kardashian sets Skims Beauty launch for 2027

Kim Kardashian sets Skims Beauty launch for 2027

By Alia Kamal September 23, 2026
Kim Kardashian confirms Skims Beauty launch for 2027, marking her third major beauty brand initiative after teasing details on podcasts and social media.
Space NK appoints Emma Simpson-Scott as CEO

Space NK appoints Emma Simpson-Scott as CEO

By Eka September 14, 2026
Space NK CEO Emma Simpson-Scott takes the helm, leveraging over 20 years of luxury retail experience to guide the UK beauty retailer from September 13.
L’Oreal partners with Cosmax on new products

L’Oreal partners with Cosmax on new products

By Natalie Cooper September 11, 2026
L'Oreal partners with Cosmax on new beauty products, combining science and consumer insights with K-beauty expertise.
WW Podcast Aims to Crush GLP-1 Stigma

WW Podcast Aims to Crush GLP-1 Stigma

By Eka September 10, 2026
Weight Watchers launches a new podcast to tackle the stigma surrounding GLP-1 medications and weight loss treatments.
Pop Set Earned $3.5M in 24 Hours

Pop Set Earned $3.5M in 24 Hours

By Alia Kamal September 4, 2026
Set launches Coastline collection at Clam Bar, generating $3.5M in 24 hours. See how the brand used customers as influencers.
Ib Kamara exits Off-White amid brand questions

Ib Kamara exits Off-White amid brand questions

By Eka September 1, 2026
Ib Kamara exits Off-White amid brand questions. The creative director departs following Virgil Abloh's death. Learn more about the luxury streetwear label's fut
Anthropologie Adds Nike to Shoe Lineup

Anthropologie Adds Nike to Shoe Lineup

By Eka August 31, 2026
Anthropologie adds Nike to its shoe lineup, boosting sneaker sales with the world's biggest footwear brand.
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